Since then, four generations of the Heineken family have expanded the Heineken brand and the Company throughout Europe and the rest of the world. It is a family business.
The founder, Gerard Adriaan Heineken acquired money from his wealthy mother in order to purchase and renovate an old brewery in the center of Amsterdam. A few years after this decisive procurement, the brewery began to produce beer, which was stamped with its creator’s family name – leading to the first batch of Heineken lager.
Heineken's leading brand portfolio includes more than 170 international premium, regional, local and specialty beers. The Heineken brand is available in almost every country on the planet. Heineken is a sponsor of the UEFA Champions League. At the beginning and during a football match their name is on billboards on the sides of the field. Their name is also mentioned before the match begins, for example: this match is sponsored by Heineken.
KUDOS TO THE HEINEKENS
WHICH OF THE HEINEKEN BRANDS DO YOU LOVE MOST?
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Edited by: Endy Edeson
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FACEBOOK COMMENTS
Endy Edeson
@Ahupa: Hahahahah. Pastor? Don't you cheer your team during UEFA Champions league with at least a bottle Heineken?
Enyinda Nathaniel Okey
tell them their number one fan is here in Lagos...I promote them all the way....whether in London or New York.. whether in Niamey or Lagos..Heineken
Endy Edeson
@OKEY: I will tell them that you enjoy Heineken with Pepper-soup. They will reward you with supply of pepper soup for the next 1 year. hahahaha
Endy Edeson
@Monday: Wife? hahahahahaha. Enjoyment all the way